BRAND VALUES
Our Commitment to Excellence
SRO is committed to upholding our standards and expectations for premium coffee beans and dried fruit. Rooted in the principles of responsible agriculture and a dedication to pure ingredients, SRO™ will continue to embody our commitment to excellence.
Our Mission and Values
At Shade Raised, we are dedicated to more than just great coffee and delicious dried fruits. Our mission is to promote sustainable agriculture, support ethical farming practices, and preserve the environment for future generations. We believe in transparency, quality, and community, striving to make a positive impact on both our local and global communities. Discover how our values shape everything we do and why we're passionate about bringing you the best sustainable products with a conscience.
Frequently Asked Questions
Single origin coffee comes from a single region or farm, offering unique flavors that reflect its specific growing location.
Shade-grown coffee often has a richer, more complex flavor with nuanced notes of fruit, chocolate, and spices due to the slower maturation of the beans. It is also beneficial to the environment by preserving biodiversity, reducing soil erosion, and providing a habitat for wildlife.
Co-op Cameroon refers to coffee produced by small-scale farmers who are members of cooperatives. These cooperatives pool resources and collectively market their coffee, even if it's not certified organic due to the small size of the farms. This approach helps farmers achieve better market access, fair prices, and improved farming practices.