Meet the Team
Logan and Mark's journey together began seven years ago, sparked by a shared love for adventure and the pursuit of quality. Their passion for exceptional coffee is intertwined with their love for the outdoors, where they find inspiration in nature's simplicity and beauty. Whether they're relaxing at home with their two dogs, casting lines on a quiet fly-fishing trip, or chasing the freshest powder for a perfect day of snowboarding, they bring the same dedication and enthusiasm to every aspect of their lives.
Together, they infuse the SRO™ spirit into everything they do, upholding the highest standards for premium coffee beans and dried fruit. Their commitment goes beyond just a product; it’s a reflection of their lifestyle—one that values quality, adventure, and the simple joys of life shared with loved ones.
Our History
Ric Goodman, founder, traveled to Costa Rica to explore agricultural ventures in 1993. He and his wife Liz then decided to establish a business in organic dried fruits, which was quickly expanded to include coffee by 1994. In the late 1990's, Ric met with Roberto Montero, owner and operator of La Amistad, and a relationship which has lasted to this day, was formed. SRO™/G.A.S. Distributors is one of a handful of independent roasters who source their coffee directly from La Amistad.
In 1996, Ric and Liz moved the business from Chicago, Illinois to Leicester, North Carolina, just west of downtown Asheville. It was in this community that they made their home and established both themselves, and their brand. SRO™ quickly became a fixture in the local health food stores and co-ops in both Asheville and the surrounding areas. For the majority of the company's existence, it was run solely by Ric and Liz and their hands on approach from importing to packaging to distributing is the very essence of brand. SRO™ can now be found countrywide, in 15 states.
From the inception, this company has been family based and run, and it continues that way today. SRO™ has focused on limited selection of quality beans and the dried fruit offerings follow the same ideal: responsible agriculture, no added ingredients.
